Chanel Beauty has installed an alpine ski chalet on Harrods’ ground floor, opening a holiday gifting activation that runs through Nov. 30 and leans on the house’s long association with St. Moritz.
The space recreates a Swiss mountain lodge, complete with timber detailing and a gift-wrapping counter. Its centerpiece is a Harrods-exclusive “Chalet” box priced at £2,150, holding eight full-size fragrance and makeup products plus Métiers d’Art baubles in glass and leather. A wall display carries the line: “Gift Your Best. Gift Chanel.”
The holiday collection, launched in October, stars house ambassador Margaret Qualley in her first beauty campaign for the brand. Its film draws on St. Moritz ski resort imagery, echoing the activation’s theme. A new fragrance, Paris–St. Moritz, joins the Les Eaux collection, while the makeup range introduces gold and rose quartz shades across lip glosses, eyeshadows and a highlighter embossed with ski lifts bearing the interlocking CC logo.
The timing reflects wider strategy. Chanel’s beauty division, which began with No. 5 in 1921, is mid-refresh Lucia Pieroni was named creative makeup director in September and the house is using the momentum of Matthieu Blazy’s fashion reboot to energize cosmetics. With shoppers weighing every purchase this season, the Harrods takeover works as both branding statement and gifting destination.
For visitors, it offers a temporary alpine escape in the middle of Knightsbridge and a reminder that Chanel’s holiday ambitions stretch well beyond the fragrance counter.
